New Business League: February 2014 update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

Correction, 4 April: We have updated the "Media Agency Performance League" table and the "Asia-Pacific Top 10 Media Wins" table (below). As originally published, some of Mediacom's wins were transposed with those of OMD. The errors have been corrected. R3 sincerely regrets the error. 

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank	Last rank	Agency	Wins	Revenue gained (US$m)	Recent losses	YTD totals (US$m)
1	2	Ogilvy	Tiffany APAC, United Spirits India, Landmark Hong Kong	16	Pond’s Men Indo	15.2
2	1	McCann WG	Winix Korea, Orang Tua Indo, Haagen Dazs Taiwan	13.5	Tourism Thailand	13.4
3	6	JWT	AIG, New Balance China, CIGNA Indo, Giffarine Thailand	7.4	Pop Mie Indonesia	6.9
4	5	Y&R	SBI ALApromo Japan Project, Adidas Indonesia	6.7		6.7
5	9	Grey Group	Electrolux Indonesia, Menarini Korea, ITC Foods India	6		6
6	3	Dentsu	CP Prima Indo, AUA English Language Centre Thai Project	6.4		5.4
7	4	Lowe	Myntra.com India, Engro Foods India, Book My Show India	5.6	Johnson’s Baby Project	5.3
8	21	DDB	Audi Australia, Gumtree Australia, Sobha Developers India	7.9	Volkswagen China Brands	5.2
9	7	Leo Burnett	Renault Samsung Motors Project, Indofood Indonesia	4.5	VP Bank Vietnam	4.4
10	11	Publicis	Master Kong (Biscuits) China, Beiersdorf Thailand	4.2	Renault Samsung Korea	3.7

 

MEDIA AGENCY PERFORMANCE LEAGUE

New rank	Last rank	Agency	Wins	Revenue gained (US$m)	Recent lossed	YTD totals (US$m)
1	5	Mindshare	Nestlé Malaysia, Volvo Global, L’Oréal China	15.5	Tokuyo Taiwan	15.4
2	1	Carat	MasterCard APAC, Sara Lee Aus, Neiman Marcus China	14	Grand Ho Tram China	8.6
3	3	MediaCom	Fonterra ANZ, Wet and Forget NZ, Kiatnakin Bank Thai	6.7		6.7
4	9	ZenithOptimedia	Honda Aus, Nestlé Philippines, Wyeth Philippines	7	Wing tai Singapore	6.1
5	2	OMD	Beiersdorf China, HelloWorld Australia	8.2	Sara Lee Australia	5.8
6	4	Vizeum	AXA Tian Ping China, Reckitt Benckiser APAC, BMW Korea	5.1	Cosmax Australia	5
7	7	Universal McCann	Tourism Queensland, Regus Global	4.9	MasterCard APAC	3.7
8	6	MEC	Whats My Number NZ, Cosmax Aus, Grand Ho Tram China	2.9	Wyeth Philippines	1.4
9	10	Dentsu Media	Hi-Yes Taiwan, Sharp Thailand Project	2	Ajinomoto Indonesia	1.3
10	8	Starcom	Wing tai Singapore, Easy Taxi Philippines	1.6	New Balance Korea	1.2

ASIA-PACIFIC TOP 10 CREATIVE WINS

Rank	Agency	Account	Market
1	Ogilvy	Tiffany & Co	Asia-Pacific
2	Publicis	Master Kong	China
2	DDB	Audi	Australia
4	JWT	Carlsberg	Regional
5	SapientNitro	Metlife	Asia-Pacific
6	Y&R	SBI ALApromo project	Japan
7	M&C Saatchi	Destination NSW	Australia
8	Lowe	Myntra.com	India
9	Grey	Electrolux project	Indonesia
10	DDB	Gumtree	Australia

 

ASIA-PACIFIC TOP 10 MEDIA WINS

Rank	Agency	Account	Market
1	ZenithOptimedia	Nestle	Philippines
2	Mindshare	Volvo	Asia-Pacific
2	ZenithOptimedia	Honda	Australia
4	Vizeum	AXA Tian Ping	China
5	Universal McCann	Tourism Queensland	Australia
6	Universal McCann	City Chain	South East Asia
7	MediaCom	Fonterra	Australia & NZ
8	ZenithOptimedia	Wyeth	Philippines
9	Initiative	Thai AirAsia	Thailand
10	Starcom	Wing tai	Singapore