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Standard Chartered Hong Kong Marathon boosts charity donation drive with Facebook activation

Feb 14, 2014
HONG KONG - This Sunday will mark the 18th Standard Chartered Hong Kong Marathon at Victoria Park. The event is hugely popular and highly anticipated amongst Hong Kong people, inspiring community spirit as well as raising funds for local charities.

To drive higher donations, TBWA’s Digital Arts Network (DAN) Hong Kong, has developed a Facebook campaign “Stride for Hope” calling for action to support the Bank’s three designated charities – The Hong Kong Anti-Cancer Society, Seeing is Believing – ORBIS and Hong Kong Paralympic Committee & Sports Association for the Physically Disabled.

“To inspire runners to ‘Run for a Reason’ and provide an additional platform for everyone to support the community, we have introduced the “Stride for Hope” campaign on our Facebook page this year,” said Eva Chow, Head of Brand and Sponsorship Management, Corporate Affairs, Standard Chartered Bank (Hong Kong) Limited. “Hong Kong people see this as an opportunity to not only stride towards health and fitness but towards unifying our city and putting the spotlight on those in need.”

“This year we’ve brought the donation process directly into Facebook leveraging Standard Chartered Hong Kong Marathon’s strong fan base of 55,000 people, making good use of the shareability the platform provides. We’re expecting a quantum jump on the total funds raised at the end of the campaign,” said Jan Cho, Director at DAN Hong Kong.

Donors are rewarded with a personalised Facebook profile picture and cover photo showing their support for the Marathon and chosen charity and encouraging family and friends to join.


To find out more and support the Standard Chartered Hong Kong Marathon, please visit: https://www.facebook.com/hkmarathon/app_545403135542874

Source: Press Release

Note: Campaign Asia-Pacific posts relevant press releases but does not edit them. They appear exactly as provided by the companies issuing them.

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