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Qatar Airways appoints PR agency for Malaysia, Singapore

A spokesperson for Qatar Airways confirmed the news with Campaign Asia-Pacific. He noted that the agency’s primary task is to strengthen the brand's reputation as a premium five-star carrier by working closely with the airline's offices in both Singapore and Malaysia to execute ...

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Data & Research

Cookie consumers: Brand traits help offset guilt

May 23, 2016

This research into the consumption of sweet biscuits found that friendliness was the personality trait ASEAN consumers identified with the most in the biscuits they buy and eat most frequently. This was followed by brands that were regarded as ‘cheerful and fun’, and ‘trendy’.