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Asia’s luxury brands should personalise digital engagement

“A majority of luxury brands still rely heavily on traditional channels,” said Dan Carter, vice president and senior creative director at Jack Morton Worldwide. “Digital and social media don’t live in the forefront of their mind. The recent slowdown of sales in the ...

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Data & Research

Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks

Nov 25, 2015

As of the close of the third quarter, Opera’s reach in Asia Pacific (APAC) and Oceania is over 400 million unique users each month. The APAC region is the largest global market on its platform in terms of unique users. However, it is number two when measured by impressions served and number three for revenue generated.