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PHD wins global media planning for Johnnie Walker Blue after competitive pitch

PHD’s APAC CEO, Susana Tsui, told Campaign Asia-Pacific the business is particularly significant because it represents a global shift from a westword focus to Asia. "This reflects a trend we’ve seen starting in IT and finance and shifting into mass-market goods," she ...

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Data & Research

Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks

Nov 25, 2015

As of the close of the third quarter, Opera’s reach in Asia Pacific (APAC) and Oceania is over 400 million unique users each month. The APAC region is the largest global market on its platform in terms of unique users. However, it is number two when measured by impressions served and number three for revenue generated.