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Thai adspend finally gets turned off by TV

Between 2011 and 2012, Thailand’s digital adspend grew a miserly 0.4 per cent, according to Digital Advertising Association data. But in the first five months of 2013, Nielsen estimates internet adspend shot up by 55.1 per cent compared with the same period in 2012. What is happening? &...

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Data & Research

Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks

Nov 25, 2015

As of the close of the third quarter, Opera’s reach in Asia Pacific (APAC) and Oceania is over 400 million unique users each month. The APAC region is the largest global market on its platform in terms of unique users. However, it is number two when measured by impressions served and number three for revenue generated.