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Men care as much about parenting as they do about careers: JWT

For the report, JWT surveyed more than 1,500 men and women in the three markets from 2 August to 9 August using its online panel, Sonar. The findings have the potential to change the messaging brands use to advertise to these men and also address the preconception that only women shop for ...

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Data & Research

Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks

Nov 25, 2015

As of the close of the third quarter, Opera’s reach in Asia Pacific (APAC) and Oceania is over 400 million unique users each month. The APAC region is the largest global market on its platform in terms of unique users. However, it is number two when measured by impressions served and number three for revenue generated.