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Hong Kong is always on: Mobile’s deep marketing role in the city

You’re in a store looking at an item, maybe a new gadget or just a shirt. You want it but you don’t buy it. Instead you take out your phone and start browsing for information about it: price comparisons, product reviews, social media opinions, SMS input from friends and family. All ...

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Data & Research

Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks

Nov 25, 2015

As of the close of the third quarter, Opera’s reach in Asia Pacific (APAC) and Oceania is over 400 million unique users each month. The APAC region is the largest global market on its platform in terms of unique users. However, it is number two when measured by impressions served and number three for revenue generated.