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CMOs should be 'feverishly' adopting RTB: Brandscreen CEO

Singapore-based DSP (demand-side platform) Brandscreen recently released its first quarterly Real-Time Media Insights Report, based on analysis of data stretching back nine quarters. CEO Stuart Spiteri shared four key insights, including findings from the report, as well as his own convictions ...

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Data & Research

Cookie consumers: Brand traits help offset guilt

May 23, 2016

This research into the consumption of sweet biscuits found that friendliness was the personality trait ASEAN consumers identified with the most in the biscuits they buy and eat most frequently. This was followed by brands that were regarded as ‘cheerful and fun’, and ‘trendy’.