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Discovery Kids Asia greenlights Robert Irwin's international television debut

Oct 24, 2013
SINGAPORE - Discovery Networks Asia-Pacific (DNAP) today announced that it has greenlit a new kids’ edutainment series titled "Wild but true", which will feature Robert Irwin, nine-year-old son of the original crocodile hunter Steve Irwin, in his first international television premiere.

Robert will be joined by co-host Shania Bhopa, a 15-year-old student from Toronto, Canada. The 13-part series is a DNAP co-production with Toronto-based CCI Entertainment Ltd. It is scheduled to premiere in the third quarter of 2014 on Discovery Kids across Asia.

Targeting school-age kids between 6 and 12, Wild but true explores the fun of biomimicry – an exciting branch of science that studies nature’s most clever inventions and then imitates these designs and processes to solve human problems. Wild but true explores thought-provoking questions such as: How did the kingfisher inspire Japan’s bullet train? What can a termite mound show us about cooling our towering skyscrapers?  Can the humble butterfly help us make better smartphones?

In Wild but true, Robert and Shania lead the exploration on how billions of years of knowledge from nature and wildlife is making life better for us humans. Robert will tap into his vast knowledge and passion for wildlife and nature, whilst Shania brings to the show her passion for science. Together, they will present stories and fun facts that show how science has made our human world a true student of Mother Nature.

Kevin Dickie, senior vice president, content group, Discovery Networks Asia-Pacific, said: “Steve Irwin played an important role in the launch and early development of our networks in this region. We are very excited to continue our relationship with Terri, Bindi and Robert Irwin, and look forward to introducing young Robert to the regional TV audience on Discovery Kids. Wild but true is an excellent showcase for Robert’s knowledge and enthusiasm for the natural world. It’s also a great example of how we bring the Discovery Kids’ smart fun proposition to life.”

Arnie Zipursky, CEO and co-chairman of CCI Entertainment Ltd, said: “CCI is thrilled to be co-producing with Discovery Kids in the Asia-Pacific region. This has been a very collaborative and creative development process with both the team at Discovery Networks Asia-Pacific and our colleagues at Brandissimo. I am confident that the Series will appeal to a wide demographic of school-age kids throughout the world”.

Discovery Kids offers a combination of educational and entertainment content to school age kids between 6 and 12, with the core target audience being kids 7 to 10 years old. Unlike many other children’s channels, Discovery Kids entertains and educates children with content that sparks their curiosity and helps develop their cognitive, social, emotional and personal skills, bringing families together as many of the programmes are suitable for co-viewing with parents.

The core values of Discovery Kids in Asia-Pacific include being transformative (by providing an immersive world that sparks wonder and curiosity), smart (by giving creative surprises for enquiring minds), playful (by stimulating learning and imagination in a fun and innovative way), and educational (by creating a trusted atmosphere for engaged learning).

Source: Press Release

Note: Campaign Asia-Pacific posts relevant press releases but does not edit them. They appear exactly as provided by the companies issuing them.


See more about:  discovery networks asia pacific  |  discovery kids  |  robert irwin  |  singapore

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