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This is the first time the business school has opted to run an integrated campaign to raise its profile and build its brand across the global education landscape. The campaign launched at the end of last month.
The agency appointment came after a pitch at the end of June, which involved nine ...
Facebook launches first campaign for Japan
Great talent, not enough cross-pollination: Mark Heap
Newgate opens Beijing office, names Greater China advisors
Brands still failing at value exchange: Edelman
MEC Hong Kong wins Regal Hotels' Greater China SEM duties
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