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This is the first time the business school has opted to run an integrated campaign to raise its profile and build its brand across the global education landscape. The campaign launched at the end of last month.
The agency appointment came after a pitch at the end of June, which involved nine ...
Y&R acquires ad agency in Mongolia
MediaCom's Michael Zhang to head GroupM's China strategy
3 Singapore F&B chains hand PR account to DFW Creative
Who controls the brand conversation?
How VLT Malaysia became SEA’s independent agency of the year
Infographic: F1 Grand Prix insights from marketers
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