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This is the first time the business school has opted to run an integrated campaign to raise its profile and build its brand across the global education landscape. The campaign launched at the end of last month.
The agency appointment came after a pitch at the end of June, which involved nine ...
JWT Taiwan tipped to win major share of Japan Tobacco creative pitch
Q&A: Parminder Singh on Twitter advertising
Lee Kum Kee hosts regional challenge for aspiring Chinese chefs
DATA POINTS: 'Made in China' doesn't mean what it used to
Mobile-only Taobao sale highlights fight for future mobile supremacy in China
Yahoo partners with Viddsee to promote Asia-made short films
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