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This is the first time the business school has opted to run an integrated campaign to raise its profile and build its brand across the global education landscape. The campaign launched at the end of last month.
The agency appointment came after a pitch at the end of June, which involved nine ...
Leo Burnett consolidates Asia Pacific and Greater China regions
Nikkei forms partnership with Monocle to raise profile outside Japan
3 Singapore F&B chains hand PR account to DFW Creative
Twitter’s Analytics Dashboard: A crash course for brands
Spikes Asia reveals Advertiser of the Year
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