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This is the first time the business school has opted to run an integrated campaign to raise its profile and build its brand across the global education landscape. The campaign launched at the end of last month.
The agency appointment came after a pitch at the end of June, which involved nine ...
Copywriter cooks up large-scale beach art
CMOs no closer to getting along with CIOs: Panel
Newgate opens Beijing office, names Greater China advisors
Photos: Audi launches Hong Kong magazine app
Standard Chartered HK: Sensible in banks, quirky online
Eureka aims to be an inspiration dashboard not a monitoring tool
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