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This is the first time the business school has opted to run an integrated campaign to raise its profile and build its brand across the global education landscape. The campaign launched at the end of last month.
The agency appointment came after a pitch at the end of June, which involved nine ...
Ad Nut: What do you mean the Super Bowl didn't happen yet?
Dentsu Aegis Network takes stake in Indian social and digital agency
Lack of trust in APAC markets 'fairly shocking': Edelman's David Brain
P&G quietly shifts planning for key brands out of Singapore
Google's 'Squared' develops brand and agency talent
Is your brand in the good books of China's super-rich?
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