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Dongfeng Peugeot-Citroën’s media business up for pitch in China

A number of media agencies have been contacted this week to pitch for the combined media business for locally manufactured Peugeot, Citroën and imported car models. In February 2012, the business for the DPCA joint venture was centralised under Midas Media, a unit under GroupM. The ...

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Data & Research

Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks

Nov 25, 2015

As of the close of the third quarter, Opera’s reach in Asia Pacific (APAC) and Oceania is over 400 million unique users each month. The APAC region is the largest global market on its platform in terms of unique users. However, it is number two when measured by impressions served and number three for revenue generated.