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Lego constructs its growth strategy in Asia

“We need to reach out to even more consumers in the entire region and give them an insight into what it is that makes Lego unique,” a spokesperson for the company told Campaign Asia-Pacific. Lego’s sales in the region grew 35 per cent in its most recent quarter, outpacing ...

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Data & Research

Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks

Nov 25, 2015

As of the close of the third quarter, Opera’s reach in Asia Pacific (APAC) and Oceania is over 400 million unique users each month. The APAC region is the largest global market on its platform in terms of unique users. However, it is number two when measured by impressions served and number three for revenue generated.