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What women want varies across Southeast Asia: Hakuhodo study

Across five of the six cities in Southeast Asia including Jakarta, Metro Manila, Ho Chi Minh City, Bangkok, Kuala Lumpur and Singapore, consumers tend to compare prices before buying and make planned purchases. Ho Chi Minh City was the only exception, where women claimed to be knowledgeable ...

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Data & Research

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This research into the consumption of sweet biscuits found that friendliness was the personality trait ASEAN consumers identified with the most in the biscuits they buy and eat most frequently. This was followed by brands that were regarded as ‘cheerful and fun’, and ‘trendy’.