HONG KONG - Finland’s national carrier Finnair has chosen Hill+Knowlton Strategies as its new PR agency partner in Hong Kong.
The partnership commenced early this month.
A source with the agency confirmed to Campaign Asia-Pacific that H+K won the account through a pitch process, but is waiting for the client before commenting further.
Previously, Cohn & Wolfe Impactasia worked on the account for more than three years. Jeff Chan, managing director, confirmed that Cohn & Wolfe Impactasia had stopped working with the client for over six months, adding that the airline said it wanted to change its market focus.
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The restructured model will also see regional leaders Fiona Johnston and Kirsty Muddle assume new responsibilities.
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