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It is a partnership, not (merely) a sponsorship: Sports Matters panel

“The Sports Matters brand panel” moderated by Campaign Asia-Pacific editorial director Atifa Silk, highlighted the view of brands engaged in sports, particularly sports marketing as a vehicle for greater consumer engagement and brand exposure, covering challenges and ...

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Data & Research

Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks

Nov 25, 2015

As of the close of the third quarter, Opera’s reach in Asia Pacific (APAC) and Oceania is over 400 million unique users each month. The APAC region is the largest global market on its platform in terms of unique users. However, it is number two when measured by impressions served and number three for revenue generated.