Ad agencies must explore new lines of business: Hakuhodo
Hasebe, ECD of Hakuhodo, and Kimura, co-CEO and ECD of Hakuhodo Kettle, described how the agency's unique structure enables them to explore areas outside of conventional advertising, which Hasebe called “market design”.
“Because of the expansion of technology and media, ...
Articles older than 72 hours are available to subscribers only.
To see the full article,
you need to login or register.
Paid subscribers have no limits.
or call +852 2122 5227
or email firstname.lastname@example.org
- Unlimited access to www.campaignasia.com.
- Full access to the historical archive of over 70,000 articles.
- 10 print & 10 e-magazines a year, plus back issue access
- Daily email news bulletins
- iPad & iPhone subscription access via the apps
- Regular supplements & reports
- Notification of relevant regional events,
- Up to 30% savings when buying the FULL package.