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Ad agencies must explore new lines of business: Hakuhodo

Hasebe, ECD of Hakuhodo, and Kimura, co-CEO and ECD of Hakuhodo Kettle, described how the agency's unique structure enables them to explore areas outside of conventional advertising, which Hasebe called “market design”. “Because of the expansion of technology and media, ...

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Data & Research

Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks

Nov 25, 2015

As of the close of the third quarter, Opera’s reach in Asia Pacific (APAC) and Oceania is over 400 million unique users each month. The APAC region is the largest global market on its platform in terms of unique users. However, it is number two when measured by impressions served and number three for revenue generated.