Email article to a friend

Print this article

ROI, advocacy, mobile messenger apps and craziness stand out at #SMMHK

In past years when asked to quantify the benefit of investing in social media, many brands and advertisers answered that it was a work in progress. This year, things were different.    "For the Intercontinental Hotel Group, we've found that an increase in online ...

Articles older than 72 hours are available to subscribers only.

To see the full article,
you need to login or register.

or call +852 2122 5227
or email


  • Unlimited access to
  • Full access to the historical archive of over 70,000 articles.
  • 10 print & 10 e-magazines a year, plus back issue access
  • Daily email news bulletins
  • iPad & iPhone subscription access via the apps
  • Regular supplements & reports
  • Notification of relevant regional events,
  • Up to 30% savings when buying the FULL package.