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ROI, advocacy, mobile messenger apps and craziness stand out at #SMMHK

In past years when asked to quantify the benefit of investing in social media, many brands and advertisers answered that it was a work in progress. This year, things were different.    "For the Intercontinental Hotel Group, we've found that an increase in online ...

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Data & Research

Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks

Nov 25, 2015

As of the close of the third quarter, Opera’s reach in Asia Pacific (APAC) and Oceania is over 400 million unique users each month. The APAC region is the largest global market on its platform in terms of unique users. However, it is number two when measured by impressions served and number three for revenue generated.