TAIPEI - Watsons Taiwan has confirmed that Pilot PR has been appointed as its new PR agency, effective 1 September.
The appointment came after a competitive pitch in July against five other agencies. The year-long contract covers all corporate and brand PR. The agency will focus on building the brand's image as a leading health and beauty company through media and stakeholder relations including communications and events.
Pilot PR’s client portfolio includes Pizza Hut, Chow Seng Seng and LG.
Previously Watsons Taiwan used worked with OTE Communication Consultants (奧堤公關).
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