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The task of many senior marketers is getting increasingly complex, with many now finding themselves in charge of communications. While in the past it was smaller companies fusing senior marketing and communications roles—arguably as a cost-saving strategy—some of the world’s ...
APAC and China adspend growth to pick up speed in 2014: Magna Global
AIG picks Havas Media’s Arena for Indonesia media duties
Minute Maid adds spots of 'sunshine' to grey Shanghai haze
Las Vegas Sands sets sights on Asia, partners with David Beckham
Mizone aims to lift monsoon gloom with browser game
Sentosa partners with Merlin Entertainments to bring Madame Tussauds to Singapore
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(Source: Accenture Interactive)
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