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Learn about consumer anxiety to build trust, not to exploit: JWT

Pakistan has the world's most anxious populace, according to JWT’s Anxiety Index, now in its 10th year. Nearly 90 per cent of Pakistanis report being kept awake by the country’s high crime rate, fears of terrorism and the increasing cost of living. meanwhile, the Japanese ...

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Data & Research

Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks

Nov 25, 2015

As of the close of the third quarter, Opera’s reach in Asia Pacific (APAC) and Oceania is over 400 million unique users each month. The APAC region is the largest global market on its platform in terms of unique users. However, it is number two when measured by impressions served and number three for revenue generated.