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Learn about consumer anxiety to build trust, not to exploit: JWT

Pakistan has the world's most anxious populace, according to JWT’s Anxiety Index, now in its 10th year. Nearly 90 per cent of Pakistanis report being kept awake by the country’s high crime rate, fears of terrorism and the increasing cost of living. meanwhile, the Japanese ...

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Data & Research

Cookie consumers: Brand traits help offset guilt

May 23, 2016

This research into the consumption of sweet biscuits found that friendliness was the personality trait ASEAN consumers identified with the most in the biscuits they buy and eat most frequently. This was followed by brands that were regarded as ‘cheerful and fun’, and ‘trendy’.