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Singaporeans go online for entertainment, China for self-expression and transaction: Mindshare

Released as part of a report titled, Are You Digitally Normal?, the index is aimed at determining what drives consumers to go online. The research drew on a sample of 33,000 respondents who were surveyed on whether, and how often, they undertook a range of online behaviours, ranging from ...

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Data & Research

Cookie consumers: Brand traits help offset guilt

May 23, 2016

This research into the consumption of sweet biscuits found that friendliness was the personality trait ASEAN consumers identified with the most in the biscuits they buy and eat most frequently. This was followed by brands that were regarded as ‘cheerful and fun’, and ‘trendy’.