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Brand loyalty elusive in Malaysia: Guinness Anchor's Bruce Dallas

Consumer profiles are changing and brands can no longer depend on continued brand loyalty,  Dallas said. He noted that consumers in Malaysia have become more affluent and demanding, and that they are looking for new experiences and brands that will complement their lifestyle. In order to ...

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Data & Research

Cookie consumers: Brand traits help offset guilt

May 23, 2016

This research into the consumption of sweet biscuits found that friendliness was the personality trait ASEAN consumers identified with the most in the biscuits they buy and eat most frequently. This was followed by brands that were regarded as ‘cheerful and fun’, and ‘trendy’.