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Brand loyalty elusive in Malaysia: Guinness Anchor's Bruce Dallas

Consumer profiles are changing and brands can no longer depend on continued brand loyalty,  Dallas said. He noted that consumers in Malaysia have become more affluent and demanding, and that they are looking for new experiences and brands that will complement their lifestyle. In order to ...

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Data & Research

Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks

Nov 25, 2015

As of the close of the third quarter, Opera’s reach in Asia Pacific (APAC) and Oceania is over 400 million unique users each month. The APAC region is the largest global market on its platform in terms of unique users. However, it is number two when measured by impressions served and number three for revenue generated.