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Co-written by Greg Paull and Goh ShuFen of R3, China CMO: Best Practices in Marketing Effectiveness and Efficiency in the Middle Kingdom is based on discussions with 17 CMOs. The book provides a snapshot of some of the most successful brands on the Mainland and the marketing leaders ...
Nominations open: 40 under 40
GroupM launches new global agency brand, ESP Properties
The good news or bad news first debate
How one bank can rise above the perfect storm
Wieden+Kennedy Shanghai names managing director
Attack of the 'Blobbies' paints a compelling picture
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