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Co-written by Greg Paull and Goh ShuFen of R3, China CMO: Best Practices in Marketing Effectiveness and Efficiency in the Middle Kingdom is based on discussions with 17 CMOs. The book provides a snapshot of some of the most successful brands on the Mainland and the marketing leaders ...
Leo Burnett consolidates Asia Pacific and Greater China regions
Nikkei forms partnership with Monocle to raise profile outside Japan
3 Singapore F&B chains hand PR account to DFW Creative
Twitter’s Analytics Dashboard: A crash course for brands
Spikes Asia reveals Advertiser of the Year
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