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Co-written by Greg Paull and Goh ShuFen of R3, China CMO: Best Practices in Marketing Effectiveness and Efficiency in the Middle Kingdom is based on discussions with 17 CMOs. The book provides a snapshot of some of the most successful brands on the Mainland and the marketing leaders ...
McCann Erickson Beijing cuts creative staff
Carat claims latest hires help “redefine media”
ProEXPO named agency-of-record for Actions Semiconductor in China
Customer relations: Enterprise feedback creates virtuous circle
Not so fast with the 'Math men'
Why would an ad agency turn down Maxis?
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