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Co-written by Greg Paull and Goh ShuFen of R3, China CMO: Best Practices in Marketing Effectiveness and Efficiency in the Middle Kingdom is based on discussions with 17 CMOs. The book provides a snapshot of some of the most successful brands on the Mainland and the marketing leaders ...
BBDO celebrates 40 years in Hong Kong
Rally driver: IPG Mediabrands' CFO for World Markets outlines plans
Faced with a social media crisis, Panasonic Beauty Malaysia cancels everything
Ken Mandel moves on from Hootsuite
Lowe and Partners wins first integrated account in Asia, scooping duties for DirectAsia
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