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Co-written by Greg Paull and Goh ShuFen of R3, China CMO: Best Practices in Marketing Effectiveness and Efficiency in the Middle Kingdom is based on discussions with 17 CMOs. The book provides a snapshot of some of the most successful brands on the Mainland and the marketing leaders ...
The Tourism Thailand video people are calling "creepy"
Women to watch: We want to know about your rising stars
Asian Marketing Effectiveness & Strategy Awards and Conference 2015
Dentsu Aegis Network brings umbrella investment unit into China
Pet care: Doting owners splash out to show love
A brief history of brand propositions: From USP to CSP
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