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Co-written by Greg Paull and Goh ShuFen of R3, China CMO: Best Practices in Marketing Effectiveness and Efficiency in the Middle Kingdom is based on discussions with 17 CMOs. The book provides a snapshot of some of the most successful brands on the Mainland and the marketing leaders ...
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5 tips for food-and-beverage marketing in China
Why best-of-best websites outperform the masses: Adobe
The Italian job: Mind-boggling cosmetics ad exceeds 2 million views
Kallang Wave Mall appoints Y&R Singapore
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