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Co-written by Greg Paull and Goh ShuFen of R3, China CMO: Best Practices in Marketing Effectiveness and Efficiency in the Middle Kingdom is based on discussions with 17 CMOs. The book provides a snapshot of some of the most successful brands on the Mainland and the marketing leaders ...
Draftfcb simplifies agency name to FCB in global change
Haresh Nayak named Posterscope’s APAC director
PRWeek Awards Asia names jury
Ikea helps transform bedrooms into fertile ground
Engaging SXSW day one: Innovation
Angie Wong returns to Leo Burnett Shanghai as GM after DDB stint
Before and after pictures encourage pet adoption in Philippines
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