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Co-written by Greg Paull and Goh ShuFen of R3, China CMO: Best Practices in Marketing Effectiveness and Efficiency in the Middle Kingdom is based on discussions with 17 CMOs. The book provides a snapshot of some of the most successful brands on the Mainland and the marketing leaders ...
Authentic brand experience can’t be made on computers
Warc's 2015 adspend forecast: India and China lead the way
Lack of trust in APAC markets 'fairly shocking': Edelman's David Brain
Attention, stodgy Hong Kong advertisers: Stop 'experimenting' with digital
Scandinavian agency network expands into Asia with Acoustic
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