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Co-written by Greg Paull and Goh ShuFen of R3, China CMO: Best Practices in Marketing Effectiveness and Efficiency in the Middle Kingdom is based on discussions with 17 CMOs. The book provides a snapshot of some of the most successful brands on the Mainland and the marketing leaders ...
Facebook launches first campaign for Japan
Great talent, not enough cross-pollination: Mark Heap
Newgate opens Beijing office, names Greater China advisors
Brands still failing at value exchange: Edelman
MEC Hong Kong wins Regal Hotels' Greater China SEM duties
Women's Tennis Association CEO: We made a bet on Asia
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