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Draftfcb won the relaunch project after a three-way pitch against Leo Burnett and Bates one month ago. TBWA’s Creative Juice is currently the creative agency of record for the account.
Draftfcb has been tasked with strengthening the positioning of the car as the best-selling multi-purpo...
The year in review: Our top-5 lists for 2014
Hong Kong trumps Shanghai as an 'engaging city': Weber Shandwick
Engagement Meter: Reliance, Magnum, Cadbury top the list
Bates CHI & Partners Asia appoints head of regional marketing
A velvet barber chair, a half-done haircut and a deranged Shanghai adventure
Millennial mums blow the budget on Christmas
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