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Draftfcb won the relaunch project after a three-way pitch against Leo Burnett and Bates one month ago. TBWA’s Creative Juice is currently the creative agency of record for the account.
Draftfcb has been tasked with strengthening the positioning of the car as the best-selling multi-purpo...
Wrapup: 9 things you need to know this week
2014 Agency of the Year winners: Japan and Korea
Faced with a social media crisis, Panasonic Beauty Malaysia cancels everything
The 11.11 Debrief: Key retail trends driving 2015
Why China's online visuals look so messy
"Cheerful" products prop up Japanese in uncertain times: Dentsu
Isobar and Coke win top Agency-Marketer Partnership Award
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