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Draftfcb won the relaunch project after a three-way pitch against Leo Burnett and Bates one month ago. TBWA’s Creative Juice is currently the creative agency of record for the account.
Draftfcb has been tasked with strengthening the positioning of the car as the best-selling multi-purpo...
Scent-enabled outdoor ad entices with...garlic?
Darragh Hardy returns to region as chief development officer for MediaCom
From Shanghai to Urumqi: Impressions of Chinese brands
Brand design: Can underwear have charisma?
China's shoppers lead world in willingness to buy online: Nielsen
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