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The pitch is termed by many as the pitch of the year in Singapore. The relationship between SingTel and BBDO Singapore has deteriorated and the telco hopes for a change through this review, according to multiple sources close to the pitch.
BBDO Singapore was appointed by SingTel in 2008. In ...
A sweet story about parents who lie through their teeth
Warc's 2015 adspend forecast: India and China lead the way
Lack of trust in APAC markets 'fairly shocking': Edelman's David Brain
Tech surpasses banks; China on par with MNCs: BrandZ 2015
Q&A: Consider the psychology of digital users
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