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The pitch is termed by many as the pitch of the year in Singapore. The relationship between SingTel and BBDO Singapore has deteriorated and the telco hopes for a change through this review, according to multiple sources close to the pitch.
BBDO Singapore was appointed by SingTel in 2008. In ...
New snack brand promotes big flavour with 'mini soap opera'
Galaxy Macau changes focus from VIPs to mass market
The kind of brands recommended in Asia-Pacific, and what's shared: Waggener Edstrom
Australians aren’t interested in conversations with brands: Survey
Dentsu acquires and rebrands Dentsu Razorfish
Nielsen develops Digital Ad Ratings for China with Tencent
McCann hires Sean Sim to lead Malaysia operation
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