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UK-based Jkr launches in Singapore, announces two business wins

The new office, which was opened in April, is led by managing partner Emily Kousah, who has worked for Jkr in London for more than 14 years. Kousah said that there is real appetite from clients for Jkr's brand of thinking and design in the region, and the agency has won and completed a ...

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Data & Research

Cookie consumers: Brand traits help offset guilt

May 23, 2016

This research into the consumption of sweet biscuits found that friendliness was the personality trait ASEAN consumers identified with the most in the biscuits they buy and eat most frequently. This was followed by brands that were regarded as ‘cheerful and fun’, and ‘trendy’.