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Council of Public Relations Firms of Hong Kong announces new Board and strategic direction for 2013/14

Jul 11, 2013
The Council of Public Relations Firms of Hong Kong has announced its new board for 2013/14, appointing Rachel Catanach as Chairman with Simeon Mellalieu continuing on the board as Deputy Chairman.

The Council of Public Relations Firms of Hong Kong (cPRFHK) is dedicated to promoting best practices among its members and stakeholders, with the Council serving as a voice and forum for Hong Kong public relations consultancies. The Council represents the majority of consultancies in Hong Kong, promoting public confidence in the industry, and currently numbers almost 30 member firms.

Ms. Catanach said the Council will continue to build awareness within the industry of the value proposition offered by Public Relations, in addition to both supporting and developing consistently high professional standards within the PR industry.

“The role of public relations and strategic communications is ever more important today, especially with Hong Kong acting as a hub for many consultancies in the region. Public relations firms here face a unique set of challenges as they seek to uphold best practice, attract young emerging talent and manage communications in a variety of cultural contexts,” Ms. Catanach commented.

Over 2012/2013 the council has successfully continued initiatives such as the PR competition for Young PR students and professionals, which is now in its third year.  The competition attracted a record number of high quality entries in both categories, with the winners announced in May2013. For the first time the cPRfHK has also opened up a new position on the board for a student representative, Elizabeth Fung, who won the Young PR Professionals’ Competition 2013.

“In 2013/14, the Council aims to build on the success of the PR competition by working closely with the universities to align the competition with their curriculum and holding training seminars for graduates and young professionals to raise awareness of Public Relations as a profession and build understanding among students of the requisite skills for success.”

Ms. Catanach said the Council also aims to increase the number of activities undertaken that engage agencies, professionals and clients alike, such as the introduction of the council’s inaugural ‘Double Happiness Awards’ in 2012, designed to recognise in-house practitioners who demonstrate best practice agency management and encourage PR agency strategic thinking and creativity.  The Awards acknowledge the mutual benefits that accrue when there is a strong partnership between in-house and agency public relations professionals.

“By highlighting the role of PR agencies as the guardians of trusted relationships between brands and consumers, combined with taking a leading role in developing standards in areas such as social media, we hope to dispel the notion that PR is the poor cousin of creative agencies. We believe these initiatives are a key way we can develop the profession and its professionals so the value they provide is fully recognized,” said Ms Catanach.

The following people were elected to the 2013 Council Board of Directors, as follows:


Rachel Catanach

Deputy Chairman

Simeon Mellalieu

Honorary Secretary
Mark Michelson

Honorary Treasurer

David Croasdale
Accreditation Chair

Amy Wendholt
External Relations Chair

Joel Laykin
Issues Chair

Josh Nova
Membership Chair

Robert Grieves
Hamilton Advisors
Programmes Chair

Mandy Queen
CRED Communications
PR / Marketing Chair

Nicola Monks
GHC Asia
Training Chair

Andrew Kirk
Board of Director

Felix Poon
Board of Director

Tony Wong
Board of Director

Jane Morgan

Board of Director
Rosemary Merz

Board of Director
Alastair Hetherington
RLM Finsbury

Board of Director
Clara Shek

Board of Director
Geoff Bilbrough

Board of Director
Rachel Chan
Hill+Knowlton Strategies

Young PR Professionals’ Representation
(new position)
Elizabeth Fung
(2013 Young PR Professionals’ Competition winner)


Source: Press Release

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