Zhu officially joined SMG China late June to enrich the agency's digital & analytics products for clients like P&G, Mars Wrigley, Richemont Group, Novartis, General Electric and Mead Johnson.
She is a seasoned CRM, e-commerce and social-marketing practitioner with more than 15 years of experience spanning various categories such as entertainment, financial services, hospitality, information technology, pharmaceuticals and retail in America.
Prior to joining SMG, Zhu was vice president of strategy and insights at Razorfish’s San Francisco office for four years.
She also previously worked at Publicis, MRM Worldwide and Wunderman in New York City.
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