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Dentsu Mobius to expand into Indonesia, Thailand

Dentsu Mobius MD James Hawkins said the agency is currently building its teams in the two markets, adding that the expansion would be done via organic growth and acquisition. “We see huge demands in these two markets,” he told Campaign Asia-Pacific. “Brands, be it domestic ...

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Data & Research

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This research into the consumption of sweet biscuits found that friendliness was the personality trait ASEAN consumers identified with the most in the biscuits they buy and eat most frequently. This was followed by brands that were regarded as ‘cheerful and fun’, and ‘trendy’.