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Agencies frustrated with Asian government tender process: R3

The conclusion comes from a whitepaper written by pitch consultancy R3 based on 13 interviews with media and creative agency leaders, as well as several government agencies, from across the region. The report also draws on R3’s prior experience in the field.  Overall, R3 has found ...

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Data & Research

Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks

Nov 25, 2015

As of the close of the third quarter, Opera’s reach in Asia Pacific (APAC) and Oceania is over 400 million unique users each month. The APAC region is the largest global market on its platform in terms of unique users. However, it is number two when measured by impressions served and number three for revenue generated.