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Winning in B2B SMS marketing

While many pioneering brands are starting to leverage smartphones and internet-enabled over-the-top (OTT) applications, they risk overlooking the potential of a multi-channel approach that includes the most universal and accessible channel: SMS. This is especially critical, as SMS channels ...

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Data & Research

Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks

Nov 25, 2015

As of the close of the third quarter, Opera’s reach in Asia Pacific (APAC) and Oceania is over 400 million unique users each month. The APAC region is the largest global market on its platform in terms of unique users. However, it is number two when measured by impressions served and number three for revenue generated.