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YouTube paid channels: Media experts assess the impact for Asia-Pacific

YouTube has actually only launched a pilot programme, which has already attracted 30 partners, including Cars.TV, BIGSTAR Movies and National Geographic Kids. The paid channels carry subscription fees starting at US$0.99 per month. The channels all offer a 14-day free trial and discounted ...

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Data & Research

Cookie consumers: Brand traits help offset guilt

May 23, 2016

This research into the consumption of sweet biscuits found that friendliness was the personality trait ASEAN consumers identified with the most in the biscuits they buy and eat most frequently. This was followed by brands that were regarded as ‘cheerful and fun’, and ‘trendy’.