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SOPA panel: Seeing brands as publishers and content producers

The background for the panel discussion, moderated by Emily Tan, Campaign Asia-Pacific Insights editor, was that brands are increasingly investing in creating compelling content that is not merely promotional but is valued by the audiences they target. And, thanks to the low barrier of entry ...

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Data & Research

Mobile drives 20% annual increases in online video consumption

Aug 4, 2015

China: Online video viewers tend to be young and well off. 64 per cent of online video viewers are aged between 16 and 34, compared to 46 per cent of the general population, and 45 per cent are in the top two socioeconomic status levels.