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SOPA panel: Seeing brands as publishers and content producers

The background for the panel discussion, moderated by Emily Tan, Campaign Asia-Pacific Insights editor, was that brands are increasingly investing in creating compelling content that is not merely promotional but is valued by the audiences they target. And, thanks to the low barrier of entry ...

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Data & Research

Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks

Nov 25, 2015

As of the close of the third quarter, Opera’s reach in Asia Pacific (APAC) and Oceania is over 400 million unique users each month. The APAC region is the largest global market on its platform in terms of unique users. However, it is number two when measured by impressions served and number three for revenue generated.