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Advertising on Spotify: Tips from Jonathan Forster

Forster's online fame stems from early ads for Spotify. “When the service first launched we recorded some spots introducing users to our service and to fill potential ad space," said Forster, who is Spotify's employee number eight, having joined in 2007. "Mine all ...

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Data & Research

Mobile drives 20% annual increases in online video consumption

Aug 4, 2015

China: Online video viewers tend to be young and well off. 64 per cent of online video viewers are aged between 16 and 34, compared to 46 per cent of the general population, and 45 per cent are in the top two socioeconomic status levels.