Vivid Sydney chooses Singapore PR agency

The appointment marks the second year the agency will work on the event. Last year, the agency was named the sole Singapore partner for the International Public Relations (IPR) Team, which Avviso is also part of, to work on Vivid Sydney 2012.

Lena Soh-Ng, senior Partner of Huntington Communications, said the agency will join leading agency Avviso and the IPR Team to roll out a program to 24 countries.

IPR Team is a global network of independent public relations consultancies that provides a mechanism for organisations seeking overseas representation to find a suitable consultancy in their target markets.

Andrew Stoner, New South Wales deputy premier and minister for trade and investment, noted that the event has established itself as a ‘must see’ global event and there is an extended program this year.

To take place from 24 May for two weeks, Vivid Sydney 2013 has expanded its program to transform the harbour city with 60 immersive light installations reflecting artists from around the world.

It will also feature 3D projections such as the illumination of the Sydney Opera House, live music performances, and Vivid Ideas Exchange workshops including the International Symposium of Electronic Arts.  Another highlight is the world’s first lighting installation at the Sydney Harbour Bridge.

Editor's note: This article was edited after initial publication to clarify Avviso's role.