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What digital ambitions does AB-InBev have in China?
We want to project a leadership image in terms of digital marketing in the industry; we feel we have been doing well for the three years in partnership with our digital agency Isobar. In 2010, we were the first in the beer category to use ...
Make the most of animatics in the pre-campaign phase
Chinese media inflation slows, budgets shift
Not all food-related scandals are 'food safety issues' in China
Pharma meets FMCG at GSK
Malaysian agency accuses Google of poaching a client
Zeno Group Asia promotes Matt Collette to lead Asia-wide regional planning and innovation function
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