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Chinese marketers increasingly using procurement teams for PR agency negotiations: R3

This year has seen an increase in the use of procurement to negotiate compensation, said Sabrina Lee, general manager of R3 Beijing. "Procurement teams were involved in more than 65 per cent of cases”. More than 70 PR agencies were assessed by the consultancy. Despite the rise, ...

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Data & Research

Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks

Nov 25, 2015

As of the close of the third quarter, Opera’s reach in Asia Pacific (APAC) and Oceania is over 400 million unique users each month. The APAC region is the largest global market on its platform in terms of unique users. However, it is number two when measured by impressions served and number three for revenue generated.