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Chinese marketers increasingly using procurement teams for PR agency negotiations: R3

This year has seen an increase in the use of procurement to negotiate compensation, said Sabrina Lee, general manager of R3 Beijing. "Procurement teams were involved in more than 65 per cent of cases”. More than 70 PR agencies were assessed by the consultancy. Despite the rise, ...

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Data & Research

Cookie consumers: Brand traits help offset guilt

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This research into the consumption of sweet biscuits found that friendliness was the personality trait ASEAN consumers identified with the most in the biscuits they buy and eat most frequently. This was followed by brands that were regarded as ‘cheerful and fun’, and ‘trendy’.