JAKARTA - Acer Indonesia, which commands the leading position in laptop sales, has appointed communications consultancy Maverick to lead its digital communication strategy for their public sector for education programme, Guraru, in 2013.
Guraru is an acronym for Guru Era Baru (New Era Teacher). It is an initiative by Acer Indonesia to develop ICT (Information and Communications Technology) literacy among educators in Indonesia as well as to encourage a more creative and interactive learning process for students nationwide.
Throughout 2013, Maverick will play an integral role in supporting Acer Guraru’s digital communications strategy by developing creative strategies to build awareness of the program.
“We see Maverick as the most creative agency with the best executable solutions for our Acer Guraru program,” said Anandita Puspitasari, Digital Communications Specialist of Acer Indonesia. “Maverick also has many deep connections with the network of communities that use social media to empower themselves,” she said, adding that Acer sought to increase their engagement with these communities who are involved in education.
“Among IT corporations in Indonesia, Acer is the most progressive and sophisticated in using communications strategically,” said Jonathan Tenggara, Head of Maverick’s Digital Communication division. “Maverick already handles Acer’s public relations and this appointment helps us to round off our communications offering to Acer.”
Maverick is an Indonesian communications consultancy founded in 2002 that services clients such as Airbus, Airbus Military, PT Freeport Indonesia, Sampoerna A-Mild, and Nestlé.
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