Email article to a friend

Print this article

Employer branding: Market the company, not just the products

While countless hours are spent agonizing over how to market a brand to its target audience, brands traditionally have not given much thought to the need to promote the company and its culture as a great place to work. Petter Nylander, CEO of Universum Global, told Campaign Asia-Pacific ...

Articles older than 72 hours are available to subscribers only.

To see the full article,
you need to login or register.

or call +852 2122 5227
or email subscriptions@campaignasia.com

WHY SUBSCRIBE?

  • Unlimited access to www.campaignasia.com.
  • Full access to the historical archive of over 70,000 articles.
  • 10 print & 10 e-magazines a year, plus back issue access
  • Daily email news bulletins
  • iPad & iPhone subscription access via the apps
  • Regular supplements & reports
  • Notification of relevant regional events,
  • Up to 30% savings when buying the FULL package.

Data & Research

Cookie consumers: Brand traits help offset guilt

May 23, 2016

This research into the consumption of sweet biscuits found that friendliness was the personality trait ASEAN consumers identified with the most in the biscuits they buy and eat most frequently. This was followed by brands that were regarded as ‘cheerful and fun’, and ‘trendy’.