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March issue highlights: Marketers Outlook Survey, Media360Asia, more

Going by the experience of the past few years when global economic woes have dominated worldwide headlines, it may be difficult to greet a new year with anything other than nervousness. But despite the continued uncertainty about the economy, regional marketers are looking to the future with ...

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Data & Research

Cookie consumers: Brand traits help offset guilt

May 23, 2016

This research into the consumption of sweet biscuits found that friendliness was the personality trait ASEAN consumers identified with the most in the biscuits they buy and eat most frequently. This was followed by brands that were regarded as ‘cheerful and fun’, and ‘trendy’.