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Asia's publishers and clients still testing out programmatic buying: SOPA panel

"What we have done with our clients for the last six months or so has been to trial RTB on a much smaller scale with a single ad network or DSP," shared Yean Cheong, Mediabarnds head of digital for Asia-Pacific. "Education is a big thing for us. Clients are keen to get RTB into ...

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Data & Research

Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks

Nov 25, 2015

As of the close of the third quarter, Opera’s reach in Asia Pacific (APAC) and Oceania is over 400 million unique users each month. The APAC region is the largest global market on its platform in terms of unique users. However, it is number two when measured by impressions served and number three for revenue generated.