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Canon signs three-year deal to sponsor Asian Tour golf

As part of the sponsorship deal, the golf tournament will create a segment known as the Canon Power Play. Canon will also be able to leverage its brand across the Tour’s worldwide media platforms including its official wesbite and a global television platform, which reaches close to 650 ...

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Data & Research

Cookie consumers: Brand traits help offset guilt

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This research into the consumption of sweet biscuits found that friendliness was the personality trait ASEAN consumers identified with the most in the biscuits they buy and eat most frequently. This was followed by brands that were regarded as ‘cheerful and fun’, and ‘trendy’.