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Profile: Citibank's Rajesh Yohannan is banking on digital

Rajesh Yohannan didn’t apply for a campus placement opening at Citibank when graduating from the Indian Institute of Management in Calcutta. Instead, he was eager to be an entrepreneur. Yohannan and some of his fellow students started online gaming company Ticketwit.com. Encouraged by ...

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Data & Research

Cookie consumers: Brand traits help offset guilt

May 23, 2016

This research into the consumption of sweet biscuits found that friendliness was the personality trait ASEAN consumers identified with the most in the biscuits they buy and eat most frequently. This was followed by brands that were regarded as ‘cheerful and fun’, and ‘trendy’.