HONG KONG - After a two-way pitch before CNY holiday in February, Pfizer is believed to have appointed Leo Burnett Hong Kong as the creative agency for its birth control pill brand, Harmonet.
This is a new product category for Leo Burnett. As a general observation, typical communications for this product category in Hong Kong focuses on the products providing ‘zero distance’ between couples.
People in Hong Kong can buy birth-control pills without a prescription from doctors, or at any of the numerous drugstores and pharmacies, including Mannings and Watsons.
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