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Rovio forms EMEA and Asia-Pacific brand ad partnership team

Most recently, Tran was the EMEA general manager of Apple's mobile advertising business and was responsible for launching iAd in Europe. His 12 years of digital media and advertising experience incudes launching a digital and mobile agency for WPP in Europe and has also worked as a ...

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Data & Research

Cookie consumers: Brand traits help offset guilt

May 23, 2016

This research into the consumption of sweet biscuits found that friendliness was the personality trait ASEAN consumers identified with the most in the biscuits they buy and eat most frequently. This was followed by brands that were regarded as ‘cheerful and fun’, and ‘trendy’.