Email article to a friend

Print this article

Prudential launches 'Cha-Ching' mobile game as part of financial-education effort

Cha-Ching Band Manager, available for iOS and Android in English, is a key initiative of the Prudence Foundation, the charitable platform of Prudential Corporation Asia. The new app is part of the Cha-Ching Money Smart Kids initiative, which the company launched in 2011 to address one ...

Articles older than 72 hours are available to subscribers only.

To see the full article,
you need to login or register.

or call +852 2122 5227
or email subscriptions@campaignasia.com

WHY SUBSCRIBE?

  • Unlimited access to www.campaignasia.com.
  • Full access to the historical archive of over 70,000 articles.
  • 10 print & 10 e-magazines a year, plus back issue access
  • Daily email news bulletins
  • iPad & iPhone subscription access via the apps
  • Regular supplements & reports
  • Notification of relevant regional events,
  • Up to 30% savings when buying the FULL package.

Data & Research

Cookie consumers: Brand traits help offset guilt

May 23, 2016

This research into the consumption of sweet biscuits found that friendliness was the personality trait ASEAN consumers identified with the most in the biscuits they buy and eat most frequently. This was followed by brands that were regarded as ‘cheerful and fun’, and ‘trendy’.