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Steve Bowen leaves Burson-Marsteller

It is understood that his resignation was a mutual decision and that the company will not seek a replacement. His last official day is March 17.  Interim CEO for Asia-Pacific Patrick Ford wished Bowen well and commented that the role had been redistributed. "We and other public-rela...

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Data & Research

Cookie consumers: Brand traits help offset guilt

May 23, 2016

This research into the consumption of sweet biscuits found that friendliness was the personality trait ASEAN consumers identified with the most in the biscuits they buy and eat most frequently. This was followed by brands that were regarded as ‘cheerful and fun’, and ‘trendy’.