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Sources close to the client said Saatchi & Saatchi won the account following its presentation at a review in Changchun last week.
It is believed that Saatchi & Saatchi's creative idea was based on Mazda's steering control that has earned the automaker the ...
McCann Erickson Beijing cuts creative staff
Carat claims latest hires help “redefine media”
ProEXPO named agency-of-record for Actions Semiconductor in China
Customer relations: Enterprise feedback creates virtuous circle
Not so fast with the 'Math men'
DDB MudraMax Media appoints Amita Karwal
Why would an ad agency turn down Maxis?
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