Email article to a friend

Print this article

Waggener Edstrom hires Zaheer Nooruddin to lead regional digital strategy

He will report to Matthew Lackie, senior vice president and APAC lead. Prior to his APAC role, Nooruddin was Burson-Marsteller’s director and lead digital strategist for Greater China. He has also held senior positions in digital marketing at Edelman Worldwide, ...

Articles older than 72 hours are available to subscribers only.

To see the full article,
you need to login or register.

or call +852 2122 5227
or email subscriptions@campaignasia.com

WHY SUBSCRIBE?

  • Unlimited access to www.campaignasia.com.
  • Full access to the historical archive of over 70,000 articles.
  • 10 print & 10 e-magazines a year, plus back issue access
  • Daily email news bulletins
  • iPad & iPhone subscription access via the apps
  • Regular supplements & reports
  • Notification of relevant regional events,
  • Up to 30% savings when buying the FULL package.

Data & Research

Mobile drives 20% annual increases in online video consumption

Aug 4, 2015

China: Online video viewers tend to be young and well off. 64 per cent of online video viewers are aged between 16 and 34, compared to 46 per cent of the general population, and 45 per cent are in the top two socioeconomic status levels.